Your PR

by Cindy Bostick

Like millions of viewers, I was curious about the theme of Oprah’s farewell show. After 25 years, what more could she talk about that we hadn’t already heard? I wondered. Well, she got right to the point and spoke about the power and responsibility that we have to add value to others in terms of our talents and our energy. She said to her audience, “Carry what you’re supposed to be doing forward.” A perfect final message…

I call it Personal Responsibility (PR) and it starts with you. It’s an inside job and unless you’re committed to developing yourself to the next level, you could be robbing your loved ones, your business, your community, and the world of your influence.

Social experts tell us that the most introverted individual will influence 10,000 people in their lifetime. This is an amazing statistic! John Maxwell actually describes leadership as influence. I like this definition because it drives home the point that everyone influences someone else. Adolf Hitler was a leader and so were David Koresh and Jim Jones. Martin Luther King, Jr., Winston Churchill, and John F. Kennedy were also leaders. Each of these men had followers who believed and trusted in them.

Events influence us as well. I’ll bet you can recall exactly where you were and what you were doing when you learned about the planes crashing into the twin towers on September 11, 2001. My husband and I were in Los Gatos, California scheduled to fly out of the San Jose airport on September 11. Instead, we rented a car and drove home in a state of shock on that tragic day. Where were you?

We influence others and we are influenced by others and too often, we aren’t even aware of it. Several months ago in a Best Year Yet workshop, I met Karen (not her real name), a woman who looked frightened and apprehensive as I described the process she and the others would go through that morning. Individually, this group would answer 10 questions that would result in a personal one page plan or blue print describing results they wanted to achieve in the next 12 months. Karen later told me this workshop event changed her life. She never experienced the kind of love and nurturing she deserved as a child; therefore, her adult life included making poor decisions in her relationships. Karen was carrying a lot of baggage.

Today, it warms my heart to be around Karen and watch her interact with others. We live in the same community and attend some of the same local events. She is a different person. She easily smiles and connects with others. I watched her literally transition from a caterpillar to a butterfly.

Karen shared that her biggest ‘Aha!’ from the Best Year Yet workshop was in learning that she is the one in control of her destiny and that her past doesn’t dictate her future story. Karen has gotten out of an abusive relationship and she loves her newfound freedom and power. And, guess what . . . her ability to develop herself to a higher level is causing ripples, affecting those in her life in a positive manner. What a great Personal Responsibility (PR) story!

Imagine in your mind the picture of a wheel. The center is the source of movement and unless the hub of a wheel speeds up, there is little change on the outside. Every change at the center affects what happens at the outer layers and the effect of even a small amount of effort at the center brings about great change and beyond.

What about you? Every time you learn to listen in a new way, the quality of your communication improves. Every time you remember your plan and the different results you want in your life – and you match your actions to those plans, there is transformation. What you do matters. You aren’t invisible. What you say is heard and repeated. You are in a position to influence in positive ways as never before in your life. How will you develop your PR?

“I am done with great things and big plans, great institutions and big success. I am for those tiny, invisible loving human forces that work from individual to individual, creeping through the crannies of the world like so many rootlets, or the capillary oozing of water, which if given time, will rend the hardest monuments of human pride.”
~ William James~

Cindy is a Best Year Yet Partner and Business/Life Coach. She is President Elect of the 2011 Women’s Council of Realtors Victor Valley Chapter and a real estate broker.  In 2010, Cindy transitioned from the role of managing a large real estate franchise to focus on coaching individuals and teams to achieve the results they most want and need.

She is especially sensitive to the challenges faced by professionals today and coaches her clients using the Best Year Yet system to provide perspective, a road map and accountability as they create and achieve their most important business and personal goals.

Prior to real estate sales, management and coaching, Cindy invested 20 years in the defense industry as a business and finance executive with Raytheon Corp. She holds a BS degree in Business Management and has completed graduate level marketing course work.  Cindy and her husband live in Apple Valley, Ca.

Cindy can be contacted at